About What Rubbish

Your trusted partner in waste management solutions across Bristol, Bath and surrounding areas since 2012

2012

The Beginning

What Rubbish was founded by Mike Collins as a sole trader with just one transit tipper. His goal was simple: to help people clear their unwanted waste. The business quickly gained traction, particularly within the construction industry and property management sector.

2014

Family Business

As demand grew, Mike's father, Chris, his sister, Rosie, and long-term friend, Luke, joined the team, further strengthening the company's foundations.

2016

Official Incorporation

In 2016, What Rubbish Bristol Ltd was officially incorporated (company number 10065624), marking a new chapter for the business. A turning point came when Julian, a friend and Italian restaurant owner, frustrated with poor waste collection services, asked Mike to take care of his ongoing business waste. Initially, Mike emptied the bins by hand, but he soon saw an opportunity to offer a reliable solution for other businesses facing the same challenges. As demand surged, the company invested in a Dennis Eagle bin lorry and welcomed specialised driver Martyn Riordan, helping the business expand rapidly. Today, What Rubbish serves over 500 businesses with wheelie bin collections—and that number continues to grow.

2025

New Facility

2025 has been a landmark year for us. With the support of Emma at Alder King, we secured a purpose-built recycling centre on Ashmead Road in Keynsham. This exciting new facility will allow us to expand our services to include skip hire and public access to recycling, reinforcing our commitment to sustainable growth. More importantly, our goal is to give back—by creating jobs, supporting local charities, and fostering opportunities within our community.

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Our Mission

To provide comprehensive, reliable waste management solutions for both commercial and domestic clients while maintaining the highest standards of environmental responsibility and customer service.

Our Vision

To be the leading waste management company in Bristol and Bath, known for innovation, sustainability, and our commitment to giving back to the communities we serve.

Our Achievements

500+

Businesses Served

Trusted by over 500 local businesses across Bristol and Bath

Years in Business

Over a decade of reliable service and continuous growth

24/7

Service Availability

Round-the-clock emergency response and customer support when you need it

24/7

Emergency Response

Available when you need us most with emergency services

What Rubbish